Odoo Events, Explained for SMEs in 2026

What is Odoo Events?

Odoo Events is Odoo's native event management application, bundled in the Marketing category of Odoo 19.0 alongside Email Marketing, SMS Marketing, Marketing Automation, and Surveys. It is designed to handle the full event lifecycle in a single database: creating event pages on your website, selling tickets, managing registrations, scheduling talks and tracks, listing sponsors, emailing attendees, and reporting on attendance.

Because Odoo Events is part of the Odoo suite, an event registration flows naturally into the rest of the system. A registrant becomes a contact, a ticket purchase becomes a sales order linked to an event, and a follow-up email can be triggered through Email Marketing or Marketing Automation. That is the main reason an SME already running Odoo picks the native app over stitching together a standalone webinar tool, a separate registration form, and a separate CRM update step.

Two practical caveats are worth stating up front. First, Odoo Events does not host video streams itself — for online events, you embed a join link (Zoom, Teams, Google Meet) in the event page or confirmation email, or connect a third-party connector module from the Odoo Apps store. Second, the app is licensed per Odoo user like every other Odoo app, so the cost scales with your internal team size, not with the number of registrants.

Event creation and event templates

Creating an event in Odoo 19 starts from the Events app's dashboard. You define the event name, dates, location (an in-person venue or an online event), an organizer, and a cover image. Beneath those basics sit the options that make the event sellable and runnable: ticket types with pricing and seat limits, registration desk configuration, booths, tracks, sponsors, and rooms.

Event templates are the time-saver. A template pre-configures the boilerplate that repeats across events — default tickets, booths, registration settings, communication emails — so that a new webinar series or quarterly user conference starts from a known baseline instead of from a blank page. A marketing team running the same 12-city roadshow every year or the same monthly webinar gets most of the configuration done once.

For an SME, the template concept matters because it is where the implementation investment pays back. The first event takes real setup work. The second event, built from the template, takes a fraction of the time. That compounding return is what makes Odoo Events practical for a small marketing team that does not have a dedicated event operations role.

• →Event basics: name, dates, venue or online flag, organizer, cover image.
• →Tickets and registration: priced or free, seat limits, registration form fields.
• →Templates: pre-configure tickets, booths, communication emails for reuse.
• →Booths and rooms: physical layout for trade shows and multi-track conferences.
• →Website publishing: the event page renders automatically on your Odoo website.

Tickets, registration, and payment

Ticketing in Odoo Events maps directly onto Odoo's sales and ecommerce machinery. Each ticket type — Early Bird, Standard, VIP — is a sellable product with its own price and seat quota. When an attendee registers on the public event page, Odoo creates a sales order, takes payment through your connected payment acquirer (Stripe, PayPal, Adyen, and others), and confirms the registration in one flow.

Registration forms are customizable. Standard fields capture name and email; custom fields capture anything else the event needs — dietary preferences, breakout choice, company name, job title. The registration confirmation email fires automatically, and event reminder emails can be scheduled leading up to the event date.

For free events, the same registration flow skips payment and still produces a confirmed registration and a contact record. That matters for SMEs running free webinars as a lead-generation activity: the registrant becomes a marketing-qualified contact in the same database, available for segmentation in Email Marketing and trigger-based journeys in Marketing Automation, with no integration to maintain.

1. 01
   Create the event and tickets

   From Events, create a new event, set dates and location, then add one or more ticket types with pricing and seat limits. Save as a template if you will reuse the configuration.

2. 02
   Configure the registration form

   Add the standard name/email fields and any custom fields you need (company, dietary preference, breakout choice). Decide whether the event is free or paid.

3. 03
   Connect a payment acquirer

   For paid events, ensure a payment acquirer (Stripe, PayPal, Adyen) is configured under Accounting or Website settings so that checkout completes.

4. 04
   Publish and promote

   Publish the event page on your Odoo website. Share the link through Email Marketing, SMS Marketing, or Marketing Automation journeys.

5. 05
   Confirm and remind

   The registration confirmation email sends automatically. Schedule reminder emails at intervals (for example, one week and one hour before the event).

Tracks, speakers, and sponsors

For multi-session events, Odoo Events ships a full tracks and speakers system. A track is a single talk, workshop, or presentation scheduled into a room at a specific time. Speakers are linked to their tracks, and the schedule assembles into an agenda that publishes on the event's website page. Attendees browse the agenda, build a personal schedule, and navigate the event from the same page they registered on.

Track proposals are an option, not a requirement. A conference that wants external speakers to submit talk ideas can enable the Allow Track Proposals setting and collect submissions through a public form. A closed event where the marketing team programs every session can skip that and create tracks directly. The Showcase Tracks setting controls whether highlighted tracks surface prominently on the event page.

Sponsorships are monetized through the same app. Odoo Events creates three default sponsorship levels — Gold, Silver, and Bronze — and each sponsor's logo displays on the event webpage at the level purchased. The levels are editable, so an SME running a partner-ecosystem event can name tiers (Platinum, Partner, Supporter, or whatever the sales team sells) and attach the corresponding logo placement.

Communication, online events, and join links

Communication in Odoo Events leans on Odoo's general email template system. Saved email templates — reusable, parameterized emails — handle the standard messages: registration confirmation, reminder emails, post-event thank-yous, and speaker instructions. Templates use Jinja2-style placeholders so that a single template dynamically inserts the attendee's name, the event details, the join link, and the personal schedule.

Online events work by embedding a video conference join link rather than by Odoo hosting the stream. The standard pattern is to edit the event's website template and insert the join URL for your chosen platform — Zoom, Microsoft Teams, or Google Meet. The join link then appears on the event page for registered attendees and in the confirmation and reminder emails. For deeper automation (auto-generating meetings, syncing attendance back), third-party connector modules are available on the Odoo Apps store.

For an SME, the takeaway is operational: Odoo Events handles registration and communication end-to-end, but the actual video delivery platform is a separate decision. A Flectic implementation typically configures the join-link pattern up front and documents it so that whoever runs the next webinar does not re-derive the process each time.

• →Email templates: registration confirmation, reminders, post-event follow-ups.
• →Online events: embed a Zoom, Teams, or Google Meet join link in the event page and emails.
• →Printable badges: QR-coded badges for in-person check-in at the registration desk.
• →Connectors: Zoom and Teams connector modules on the Odoo Apps store for automated meeting creation.
• →Post-event follow-up: trigger Email Marketing or Marketing Automation journeys from attendance.

Reporting, attendance, and community

Reporting in Odoo Events tracks the metrics that matter for evaluating an event: number of registrations versus confirmations versus attendances, ticket revenue, attendance rate, and per-track popularity for multi-session events. Because the data lives in the same database as sales and marketing, an attendance record can feed a lead-score model or a post-event nurture journey without a data export.

The Odoo community extends the app. The official Odoo Apps store hosts free and paid modules that add features like advanced badge printing, seat-allocation diagrams, multi-event series dashboards, and integrations with specific webinar platforms. An SME evaluating Odoo Events should treat the community catalog as a capability multiplier — most niche requirements (a specific check-in hardware, a specific regional payment method) already have a module.

The community forum is also where practical answers surface: how to embed a Teams meeting link, how to customize a confirmation template, how to handle group registrations. Odoo's documentation covers the standard flows; the forum covers the edge cases that real implementations run into.

Odoo Events vs Dynamics 365 / Power Platform for events

Flectic implements both Odoo and Microsoft Dynamics 365, and events is one of the areas where the two platforms take genuinely different shapes. The Microsoft equivalent of Odoo Events is not a single app — it is a combination of Dynamics 365 Customer Insights - Journeys (which holds the event, registration, session, speaker, and sponsor records, and ties attendance back into marketing journeys and lead scoring) and Power Pages (which renders the public-facing event portal and registration experience).

In the 2025 Wave 2 release, Microsoft introduced a first-party Power Pages event portal template for Customer Insights - Journeys. That template publishes event details, session schedules, and speaker information, and lets customers register through a branded self-service site. Customer Insights - Journeys also handles the trigger-based marketing around events: a registration fires a confirmation journey, attendance fires a follow-up journey, and both feed lead scoring.

The SME decision is not which platform is objectively better — both run events competently. It is which platform your business already runs on, and where events sit relative to your other needs. If your marketing, sales, and finance already run on Dynamics 365 and you value the native Teams webinar integration, Customer Insights - Journeys with a Power Pages portal fits. If you want a single open-source suite where events, ecommerce, accounting, and inventory share one data model with per-user (not per-attendee) pricing, Odoo Events fits. Fletic's role as a platform-neutral partner is to map your event requirements against both and implement the one that fits.

• →Pick Odoo Events if: you run (or are moving to) Odoo for marketing, sales, and operations, and you want events in the same database at per-user pricing.
• →Pick Dynamics 365 + Power Pages if: you already run Dynamics 365 and the Power Platform, and you want native Teams webinar and Customer Insights integration.
• →Either way: registration, attendance, and follow-up should tie back into your CRM and marketing automation — that is the whole point of using the native app rather than a standalone tool.

Implementing Odoo Events: what good looks like

A clean Odoo Events implementation is short on the surface and deep underneath. On the surface, the marketing team ends up with a small set of event templates, a documented process for cloning the right template, a tested payment flow, and a join-link pattern for online events that does not require a developer each time. Underneath, the implementation has done the data work: ticket types map to the right revenue accounts, registration forms capture the fields marketing and sales need, and attendance flows into the segmentation and lead-score models that marketing automation depends on.

The failure mode is the opposite: a marketing team that creates each event from scratch, re-types the join link into a different field every time, and ends up with a spreadsheet of registrants because the CRM linkage was never configured. Flectic's implementation methodology is designed to deliver up to 3x faster than a generic partner engagement specifically by fixing those repeatable patterns once, up front, instead of letting each event re-derive them.

For a Canadian, UK, or US SME, the implementation is also where platform neutrality earns its keep. An event-focused discovery sometimes surfaces that the better fit is Dynamics 365 (because of an existing Teams and Power Platform investment), and sometimes surfaces that Odoo is the right call (because the SME wants one suite spanning events, ecommerce, and accounting). The point of working with a dual-platform partner is that the answer is driven by your requirements, not by which vendor the partner resells.