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Campaigns you can tie to pipeline

We set up email, SMS, social and events in Odoo with consent, deliverability and tracking in place first, so every campaign reports the leads and revenue it produced.

Book an ERP Readiness Call

Free, 30 minutes, with a senior consultant. You leave with a recommended first phase or a clear reason to wait.

Odoo Marketing product screen

Your marketing data sits apart from your deals

Odoo Marketing pays off when your lists, consent records and campaign tracking connect to the CRM.

  • Channels that don't talk to each other

    Email, SMS, social and events each run in a separate tool, so one contact can get four uncoordinated messages in a week.

  • Spend you can't tie to pipeline

    Without campaign tracking into the CRM, marketing reports opens and clicks while the board asks for sourced revenue. Budgets get cut on instinct, and the channels that produce opportunities go unfunded.

  • Consent you can't prove

    Opt-ins sit in one tool and unsubscribes in another, so when someone asks why they were emailed, no one can show the record.

  • A half-configured rollout

    A rollout can switch on Email Marketing, Events and Marketing Automation and stop there. Lists aren't deduplicated against the CRM, automations break, and the team returns to its old tools.

What we configure in Odoo Marketing

  • Email campaigns

    Design, send and measure email campaigns against the CRM.

  • SMS campaigns

    Send SMS campaigns to the same segments and measure the response.

  • Social media campaigns

    Plan, publish and track posts across your social accounts.

  • Event campaigns

    Promote events and handle registration, reminders and follow-up.

  • Content suggestions

    Odoo's AI drafts campaign content from a prompt and suggests edits for email and social copy. A marketer approves every draft.

First campaign, then more channels

Your first tracked campaign goes out early, and more channels and automation follow once its leads show up in the CRM.

  1. 01

    Discovery and audience model

    We map your channels, consent obligations and campaign workflow, then design one contact and segmentation model for every channel.

  2. 02

    Foundations and deliverability

    We configure Email Marketing, SMS and social, set up SPF, DKIM and DMARC, double opt-in and unsubscribe flows, and deduplicate lists against your CRM.

  3. 03

    First attributed campaign

    A live campaign across two or more channels, tracked into the CRM, so the first send reports against pipeline.

  4. 04

    Automation and content approval

    We build automated journeys and add brand rules and approval steps, so nothing sends before a marketer signs off.

  5. 05

    Analytics and attribution, then training and launch stabilization

    Dashboards for sourced and influenced revenue, return by channel and deliverability. Then we train your marketers to build, segment and measure campaigns, hand over documented playbooks and stay with the team through its first campaigns.

For teams that report marketing against revenue

Long-cycle buyers get nurture emails and event invitations, and sales-ready accounts reach the CRM with their source attached.

Manufacturing

Connected to your sending, ad and analytics tools

  • Email delivery

    Campaigns send from your own domain with tracked opens.

  • SMS and WhatsApp

    Reminders and follow-ups go out as text messages.

  • Social

    Posts are scheduled from Odoo and comments come back to the campaign.

  • Ads

    Leads from ad forms arrive in CRM with the campaign attached.

  • Analytics

    Website visits are tied to campaigns and leads.

  • Revenue

    Paid orders show the revenue each campaign brought in.

Senior-led delivery your team can take over

  • One consultant from consent to attribution

    The senior consultant who audits your lists and consent records also sets up campaign tracking and stays through launch stabilization, supported by a dedicated project manager.

  • Deliverability and consent first

    Domain authentication, double opt-in, suppression lists and GDPR-compliant unsubscribe flows are scoped at the start to protect your sender reputation.

  • A documented system at each release

    If priorities shift, you keep a working, documented system at every milestone.

Ways to start with Odoo Marketing

  • Discovery sprint

    An audit of your channels, consent records, list quality and attribution gaps, with a prioritized Odoo Marketing build plan. It runs one to two weeks for a fixed fee, credited against the pilot if you go ahead.

  • Pilot

    Foundations plus one live campaign tracked through the CRM, measured on real pipeline before you scale.

  • Full phased rollout

    Channels, automation, content approval and analytics, with training and launch stabilization.

Questions buyers ask

Can we keep using Mailchimp?

Yes, and we sync contacts and results back to Odoo. If you later move email into Odoo, campaign results sit next to sales in the same database.

How do you handle consent and unsubscribes?

Opt-ins, opt-outs and blocked addresses are recorded on each contact, and every mailing respects them.

Can we see which campaign produced revenue?

Yes. The campaign stays attached to the lead through the CRM to the paid order, so revenue reports by campaign.

Do we need Odoo CRM to use Odoo Marketing?

Not to send campaigns, but revenue reporting needs your leads and orders in Odoo CRM and Sales.

Where to go from here

Talk to a consultantBook an ERP Readiness CallA 30-minute call on how your team would run Odoo Marketing, ending with a recommended first phase or a clear reason to wait.Run the numbersEstimate your Odoo cost$24.90Odoo Standard, per user a month in year onePlan, users, hosting and implementation, with first-year and three-year totals.
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