Social media campaigns
Plan, publish, and track campaigns across social channels.
Odoo
Odoo Marketing for practical ERP transformation
Use Odoo Marketing as a focused platform path inside a structured lifecycle that connects platform choices to operational outcomes.
The status quo
Your marketing data lives everywhere except where it converts
Most teams adopt Odoo Marketing for the modules and inherit the chaos — disconnected lists, unattributed spend, and campaigns that never close the loop back to revenue.
Channels that don't talk to each other
Email runs in one tool, SMS in another, social on a calendar, events in a spreadsheet. The same contact gets four uncoordinated touches and your team can't see the full journey — so frequency capping, suppression, and consent management quietly break.
Spend you can't tie to pipeline
Without clean UTM-to-CRM lineage, marketing reports opens and clicks while the board asks for sourced revenue. Campaigns get judged on vanity metrics, budgets get cut on instinct, and the channels actually generating opportunities go unfunded.
A half-configured rollout that stalls
Generic implementers switch on Email Marketing, Events and Marketing Automation, then leave. Lists aren't deduplicated against the CRM, double opt-in and unsubscribe flows aren't GDPR-clean, and automations are too brittle to trust — so the team reverts to the old tools.
AI content with no guardrails
Teams bolt on generative copy to move faster and end up shipping off-brand, factually loose, non-compliant messages at scale. Speed without review is a liability — one bad send to a 50,000-person list is not a typo, it's an incident.
Features
See it in action
A closer look at the product, screen by screen.
Email campaigns
Design, send, and measure email at scale.
Core capabilities
Email campaigns
Design, send, and measure email at scale.
SMS campaigns
Reach customers directly with measurable SMS.
Event campaigns
Promote and manage events end to end.
Marketing content generation
Generate on-brand campaign content from a prompt.
Campaign copy improvement
AI tightens and sharpens your campaign copy.
Email content assistance
Drafting help that makes every email land.
Social content assistance
On-brand social posts, suggested and ready to ship.
What good looks like
One marketing engine, attributed end to end
We configure Odoo Marketing so every email, SMS, social post and event flows through a single contact model — measured against pipeline, not opens.
First credible outcome
- 6wks
- To first attributed campaign
- Phased delivery gets a live, CRM-attributed multi-channel campaign running in your first six weeks, not your first quarter.
- 3x
- Faster campaign build
- Reusable templates, audience segments and approved automations cut a typical multi-channel launch from days to hours.
- 100%
- Spend tied to pipeline
- Clean UTM-to-CRM lineage means every campaign reports sourced and influenced revenue, not just engagement.
- <2%
- Hard-bounce rate
- List hygiene, double opt-in and deliverability configuration keep your sender reputation and inbox placement healthy.
Connected by design
Plugs into the stack you already run
Odoo Marketing sits at the centre of your contact data and pushes clean signals to the systems your revenue and finance teams trust.
Data
Revenue
Web
Email delivery
SMS
Social
Analytics
Acquisition
Automation
Finance
Productivity
Where it fits
Built for teams who measure marketing like a P&L
Odoo Marketing earns its place fastest where audiences are segmented, consent matters, and every campaign has to defend its budget.
B2B manufacturing & distribution
Nurture long-cycle buyers across email and events, then hand sales-ready accounts to Odoo CRM with full campaign attribution attached.
Professional & financial services
Run compliant, consent-managed email and SMS journeys with audit-ready opt-in records and human-reviewed content for regulated messaging.
Retail & eCommerce
Trigger behavioural automations off store activity — abandoned carts, post-purchase, win-back — measured directly against revenue in Odoo.
Events & membership organisations
Manage the full event lifecycle — invitations, reminders, registration and follow-up — across email and SMS from one campaign view.
SaaS & subscription
Coordinate onboarding, expansion and renewal campaigns across channels with frequency capping and segmentation that respects lifecycle stage.
Client proof is published only when outcomes, quotes, and metrics are approved for external use.
- Up to 3x target
- Qualified delivery-speed target, always scoped to project realities
- Human-reviewed
- AI-assisted delivery with consultant accountability
- 9-step lifecycle
- From discovery through ongoing optimization
- 2 platform paths
- Microsoft Dynamics 365 and Odoo right-fit advisory
How we deliver
Phased to first value, not a big-bang switch-on
Senior consultants own every phase. You see a working, attributed campaign early — then we scale channels and automation on proven foundations.
Discovery & audience model
We map your channels, consent obligations and current campaign workflow, then design the contact and segmentation model in Odoo so every channel shares one clean source of truth.
Foundations & deliverability
We configure Email Marketing, SMS and social, set up domain authentication (SPF, DKIM, DMARC), double opt-in and unsubscribe flows, and dedupe lists against your CRM.
First attributed campaign
We build a live multi-channel campaign with UTM-to-CRM lineage wired in, so your first send reports against pipeline — proving the loop before we scale.
Automation & AI content
We build marketing automation journeys and configure AI-assisted content generation with human-review gates, brand guardrails and approval steps before anything sends.
Analytics & attribution
We stand up campaign dashboards that report sourced and influenced revenue, channel ROI and deliverability health — the numbers your board actually asks for.
Enablement & handover
We train your marketers on building, segmenting and measuring campaigns independently, with documented playbooks and a support runway so the system outlives the project.
Why it's the low-risk choice
Senior-led, accountable, and built to be handed over
You get the people who scoped the work doing the work — with deliverability, compliance and content quality treated as non-negotiables, not afterthoughts.
Senior consultants, never juniors
The consultant who designs your audience model and automations is the one who builds them. No bait-and-switch, no learning on your budget, clear single-throat-to-choke accountability.
Human-reviewed AI content
We use AI to draft and accelerate, never to send unsupervised. Every generated email, SMS or social post passes a brand and compliance review gate before it reaches an audience.
Deliverability and consent built in
Domain authentication, double opt-in, suppression lists and GDPR-clean unsubscribe flows are scoped from day one — protecting your sender reputation and your legal standing.
Phased delivery you can stop or scale
Value lands in early phases. If priorities shift, you have a working, documented system at every milestone — never a half-built rollout you can't use.
- Odoo Partner
- Microsoft Solutions Partner
- Senior-led delivery
- Human-reviewed AI
- GDPR-aware by design
How to start
Start small, prove the loop, then scale
Two ways in — both senior-led, both designed to show attributed results before you commit to the full build.
Stage 01 Marketing readiness sprint
- A fixed-scope audit of your channels, consent posture, list hygiene and attribution gaps, with a prioritised Odoo Marketing build plan.
1-2 weeks, fixed fee
Stage 02 First-campaign pilot
- We configure foundations and ship one live, CRM-attributed multi-channel campaign so you can measure the system on real pipeline before scaling.
Best for proving the loop fast
Stage 03 Full phased rollout
- End-to-end delivery across channels, automation, AI content governance and analytics, with enablement and a support runway.
Phased to first value
FAQs
AI supports discovery, documentation, testing, training, and optimization. Consultants review outputs and remain accountable for decisions.
We compare budget, complexity, integrations, reporting needs, internal capacity, and growth plans before recommending a platform path.
Flectic supports adoption, resolves stabilization issues, improves reports, and builds an optimization roadmap.
Make the call easy
See exactly where your marketing is leaking before you spend a penny on build
We'll review your current channels, consent setup and attribution against an Odoo Marketing target state, then send you a clear readiness brief: what's working, what's at risk, and the fastest path to campaigns that report on revenue. No obligation, no generic deck — a senior consultant's read on your specific situation.
- A senior consultant reviews your channels, lists and attribution — not a sales rep
- Concrete deliverability, consent and reporting gaps flagged with fixes
- A phased build plan with timelines to your first attributed campaign
Assess your ERP fit
Map your current workflows, platform options, and the first practical phase of implementation.
Response within one business day